The tennis tournament in London’s SW19 is unlike any other. First played in 1877, this contest has established itself as one of the most prestigious championships in the world. It is also regarded as a player favorite, due in large part to its unwavering commitment to the highest traditions of the game and for the litany of stunning performances that have played out on its famed centre court.
NikeCourt will equip athletes for every moment in this tennis mecca — from off-court appearances, to practice performances, to on-court heroics. The offerings blend the irreverent spirit of the game’s greats with the best of modern technology, pushing the sport and culture of tennis forward.
Roger Federer fully embraces the ceremony of tennis with his defining performances on the court and classic elegance off it. For the championship in London, he’ll be outfitted for this complete expression of tennis. Federer will don the Nike Premier RF Jacket when walking onto the court, the NikeCourt Tee and Nike Freestyle Shorts while practicing, and the NikeCourt Coaches Jacket presented by NikeLab between matches.
ATHLETE ON-COURT LOOKS
To give themselves the very best chance for success in SW19, NikeCourt’s elite tennis athletes will wear NikeCourt footwear and apparel designed to help them get to the ball fast and keep them comfortable as temperatures rise throughout a match. Consistent innovation throughout the collection includes the use of Nike Dri-FIT technology to help manage moisture and keep the player’s apparel lightweight and supremely comfortable. The color palette stays true to the rules of the championship through the predominant use of the classic white colorway, while much of the footwear features a safari print to add a fresh dimension to the traditional looks.