Rolex and Roger Federer are two names that are truly synonymous with one another.
Come Wimbledon every year, I look forward to a new TV spot from Rolex featuring Federer and below is a behind-the-scenes-type one that they made that reveals a lot about the seven-time champion's love for watches:
"Whatever it may be, it's always a very special story to each and every watch."
- Roger Federer on his Rolex watches
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