What's interesting about these promotional photos for Andy Murray's Under Armour kit for Wimbledon is what's on his feet.
Murray started using Under Armour shirts and shorts at the start of the 2015 season but he was still wearing Adidas sneakers. UA has a line of basketball, running, and training shoes but none for tennis. Murray was seen wearing what looked to be a prototype during hitting sessions at the Madrid Open, he was still seen wearing an Adidas Barricade when he defeated Rafael Nadal in the final.
At the recent Aegon Championships, Murray already wore an all-white UA shoe during match play as he went on to win the tournament for the fourth time.
"I’ve worked closely with Under Armour on my kit and new footwear so I’m heading into Wimbledon feeling prepared and with a lot of confidence." - Andy Murray
Going by that statement, it seems Under Armour is finally ready to reveal to the world its first ever signature tennis shoe--and they're doing it in style at a Grand Slam tournament. The brand enjoyed tremendous exposure with endorser Golden State Warriors' MVP guard Stephen Curry winning an NBA Championship. His Curry 1 shoes are practically sold out everywhere with the MVP colorway ranging up to $500 in the resell market.
The question now would be, could Murray bring the same type of success for the brand at the All England Lawn Tennis Court?
Watch the teaser video below: